In traditional marketing, the relationship between businesses and their customers used to be cold and distant. Companies were dedicated to showing the benefits of their products and services through their advertising campaigns. This, in addition to the impersonal, generated reactions of annoyance towards the brand, due to the advertising saturation.
The abysmal growth of social networks in the digital world has greatly changed the way companies interact with their users. People have diverse networks that they use every day for fun, information, and communication. That is why businesses must have a presence in these networks, to be there, where their customers are.
However, most of the time, the presence of a business in a social network does not have the desired results. In most cases, the reason is simple: the social network is used poorly. That is why it is necessary to develop a correct Social Media Marketing to achieve the desired objectives.
What Is Social Media Marketing?
It is the development of strategies and plans in each of the networks in which the company has a presence, to establish effective communication channels with your customers, and achieve business objectives. To do this, it is necessary to have a user-centered vision and achieve a combination of content and interactions that keep customers and prospects interested, and make the community around the brand grow and strengthen.
Benefits Of Social Media Marketing
- Increases sales: initially, the networks were not conceived as the right point to achieve conversions. They were simply a communication channel that allowed to capture the attention of the leads and send them to the sales funnel. Today, platforms such as Facebook allow the development of online stores to increase your profitability.
- It strengthens the brand: the way users interact is in the form of a network. This allows your brand to be known by other people you have not reached before. Besides, the development of an excellent strategy will allow greater trust in your community, developing ties of loyalty with your brand.
- You get direct feedback: the interaction with your real or potential customers in a social network is completely personal. This allows you to get valuable information from your target market. With this, you will be able to make better decisions at all levels of your value chain.
- You increase traffic to your website: an accurate content strategy is an excellent ally to increase traffic to your website. With this, you will be able to increase the probabilities of conversion and profitability of the business. Also, the increase of traffic for sure will help you to improve the positioning concerning the search engines. If you want advice to develop an extraordinary social media marketing in Calgary contact us; Raydius Digital team is ready to support you.
Which Is the Potential of Excellent Social Media Marketing?
According to the study “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses” by Michael A. Stelzner in 2015, published in Social Media Examiner, these are the five direct benefits you can achieve with an excellent Social Media Marketing:
- Increased reach (90%)
- Traffic increase (77%)
- The loyalty of fans (69%)
- Market information (68%)
- Lead generation (65%)
Trust the best!
If you want to develop the best social media marketing in Calgary, we are your best choice. Let Raydius Digital's experts help you to grow a solid community that will bring you success and excellent results. Contact us.social media marketing Calgary